Every year over 1,000,000 people attend concerts, trade shows, expos, and all different kinds of events on our campus. This is your opportunity to capitalize on these individuals by positioning your business right in front of them.
Why Sponsor?
As a sponsor and partner of the Coliseum and PAC, your business will receive:
- Direct exposure to your target demographic
- Increased brand recognition
- Raised local awareness of your business
- Exposure to existing and potential customers
- Employee and client incentive programs
- Unique promotional and cross-promotional campaigns
Benefits of these sponsorship packages may include, but are not limited to the following:
- Newly Renovated Luxury Suites & Party Suites
- Campus Marquee Messaging
- Product Displays on Coliseum Concourse
- Email Messaging
- Website Presence
- On-site Presence
- Arena Bowl Signage
- Priority Access to Tickets
The North Charleston Coliseum, Performing Arts Center and Charleston Area Convention Center offer a wide variety of high-visibility, impactful partnership opportunities across all our clients, venues and properties.
View our Advertising & Sponsorships Brochure
Partnership Opportunities
Signage + Advertising
Fixed and digital signage, including branding and advertising on the scoreboard, high-visibility in-arena signage, and digital signage in all properties for all shows and events.
Digital Marketing
Social and web advertising across our digital properties, including web ad banners on the North Charleston Coliseum & PAC website.
Experiential + Brand
Interact directly with attendees with experiential marketing opportunities, including sampling, interactive exhibit booths, branded charity events, and more at select events at our properties.
Naming Rights
Become part of the Center by becoming the named sponsor of an event or parts of our property, including our Broadway Series, Ballrooms, Performing Arts Center, and the recently opened Montague and Coliseum Terraces.
Tickets + Hospitality
Host clients and customers, reward employees or provide incentives with a variety of ticket and hospitality options.
A few of our partnership opportunities include:
Best of Broadway Presenting Sponsorship
Since it’s opening in 1999, the North Charleston Performing Arts Center has been committed to providing the highest level of entertainment and show quality to every patron. As a sponsor of the Best of Broadway series, your business has the unique opportunity to become a partner in all aspects of the series, including, but not limited to:
- Your business logo integrated into the Best of Broadway logo
- Your business logo/Best of Broadway logo used in all season and individual show advertising, marketing, and press materials (season brochures, TV commercials, print advertisements, cover of every playbill, and cover of every flyer)
- A full-page color ad inside the Best of Broadway playbill
- Exposure on the three led marquee signs around our campus
- Exposure on our website
- And so much more!
Along with the indicated sponsorship, we are happy to create a customized package to suit the needs of your business.
Guest Service Desk Sponsorship
This is your company’s opportunity to re-brand the guest service desk as your own! The guest service desk is located at Section 128 on the Coliseum Concourse and is open for EVERY Coliseum event. The Guest Service desk handles guest questions, gives out directions, sells ear plugs, distributes upcoming event information, and resolves seating issues and more. This is your company’s chance to:
- Meet face-to-face with potential and existing clients
- Sign new customers up and promote new products and services
- Execute contests and promotions at your company’s service desk
- Allows your business to have concourse presence at every coliseum event
Along with the indicated sponsorship, we are happy to create a customized package to suit the needs of your business.
Arena Bowl Signage
Arena Bowl Signs are the eye-catching, back-lit 2'x16' signs you see in the lower arena bowl of the Coliseum. This permanent and visible sign would be your message to the 500,000 plus patrons that walk through our Coliseum doors every year. A sign will be created and designed with your company’s logo and colors.
Along with the indicated sponsorship, we are happy to create a customized package to suit the needs of your business.